AI images for social media: quality, rights and disclosure
Use generated visuals as drafts while checking consistency, product accuracy and permitted usage.
Define the visual role
Choose whether an image illustrates an idea, shows a real product or documents an actual event. Do not present fictional scenes as evidence of real customers, results or company activity.
Review branding and rights
Check logos, typography, trademarks, identifiable people and applicable tool licences. Use approved reference assets where possible and keep records of generated or edited elements.
Adapt and label the final asset
Test crops and readability on mobile screens. Follow platform and jurisdiction requirements for AI or synthetic content disclosures. Keep an editor responsible for factual accuracy before publishing.
Official reference
Read the official resource ↗Frequently asked questions
May I show generated customer testimonials as real?
No. Fictional endorsements should not be presented as genuine evidence.
Do all AI images need the same disclosure?
No. Obligations depend on the platform, content type and jurisdiction. Check current requirements.
Relevant social media tools
Instagram
TikTok
YouTube
Facebook
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