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SMM agency scope and pricing: define work before quoting a fee

Scope a social media management project with deliverables, access, exclusions and a transparent pricing model.

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A social media management contract can fail even when everyone likes the content: unclear responsibilities lead to missed approvals and unexpected work. The useful first step is describing what the client is buying, who owns the assets and what happens when priorities change.
01

Discover the current workload

Audit existing accounts, content resources, response volumes, reporting needs and the people who approve work. Separate launch setup from recurring operations. Do not price a multi-brand community with high moderation volume as though it were a simple calendar of scheduled posts.

02

Define deliverables and exclusions

Specify platforms, number and types of deliverables, production responsibilities, revision rounds, community coverage and reporting cadence. State what requires a separate agreement: paid advertising budgets, filming, customer support escalation, crisis response or round-the-clock moderation.

03

Protect the approval and access process

Name the client owner, sign-off deadlines, administrator permissions and asset storage rules. Establish what happens if feedback is late. Use least-privilege access and avoid storing social account passwords in a shared proposal.

04

Choose a model you can explain

A retainer can cover defined monthly services, a project fee can cover a launch or audit, and hourly work may suit variable consulting. Track delivery effort and out-of-scope requests. Report business-relevant progress without guaranteeing follower growth, revenue or approval by third-party platforms.

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